Cloud wars heating up on Indian turf

February 11, 2017

Cloud services providers such as Amazon Web Services Inc. (AWS), Microsoft Corp., and Google Inc., are pulling out all stops to increase their market share in the country even as they are making, or planning to make, significant investments in local cloud infrastructure.

The Indian cloud market has already seen “over $1 billion of investment”, according to Praveen Bhadada, partner and digital practice head, Zinnov Management Consulting Pvt. Ltd. He pointed out that most cloud companies have either set up local data centres in India, or are in the process of doing so to better serve the needs of Indian enterprises and SMBs (small and medium businesses). (Source: Live Mint)

According to 2016 third-quarter data compiled by Synergy Research Group for the overall cloud market (and not just for public clouds), while AWS still has a 45% share of the worldwide public IaaS (Infrastructure-as-a-Service) market, on an aggregate basis, the big four—Amazon, Microsoft, IBM and Google—control “well over half of the worldwide market and all continue to grow their market share”.

India figures are hard to get since cloud services providers do not break up their local market revenue figures. But industry analysts say AWS leads among start-ups and SMBs while Microsoft is ahead of the pack in enterprises.

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