IBM launches artificial intelligence cloud services in India

June 3, 2018

IBM has announced the launch of its AI (artificial intelligence) powered enterprise marketing cloud services in India.

These new services will be offered from its local datacentre in India that will allow the companies to store their customers’ data within the country.

Indian clients’ will now have the ability to market data on IBM’s cloud data centre, giving them scalability, as well as the chance to abide by data requirements.

The company claims that this value addition service would enable Indian firms to host their consumer data in India, which would help them comply with local regulations. Companies like Titan, IndusInd Bank, and PayBack are already leveraging IBM’s Watson Customer Engagement Programme to analyse customers’ data.

This move will help Indian government agencies and businesses ensure their clients have more control over their data in line with privacy regulations, especially in sectors such as banking and insurance.

“IBM India, in the truest sense, is a microcosm of the IBM company,” Vanitha Narayanan, Chairman of the company’s Indian operations, said.

These India-centric solutions, which are a part of IBM’s Watson programme, are likely to help IBM garner more domestic clients, especially those in the banking and finance space, company officials said.

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